Pricing for brands

Four moms.
Four videos.
$99.99.

Send your product, get honest video filmed at home. On a gifted brief the mom keeps the product and asks no fee, so the only thing you pay us is the price below. The more moms you pick on the same brief, the less each one costs.

Post your first brief What you get

Free to post. You pay nothing until you select someone.

Gifted collaborations

One price ladder, one brief

These are running totals on the same brief, not a package you buy in advance. Each place is charged the moment you select that mom.

1 mom $34.99 $34.99 per video

The first place on a brief.

2 moms $59.99 $30 per video

Adds $25 to $34.99.

3 moms $84.99 $28.33 per video

Adds $25 to $59.99.

Best value 4 moms $99.99 $25 per video

Adds $15 to $84.99.

Picking a fifth? Every place after the fourth is $15. And a mom you have worked with before never costs more than $20, wherever on the ladder she lands.

Read this before you compare

Three things this price is not

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Not a subscription

There is no monthly minimum and no seat to keep paying for. Post a brief in March, post the next one in September, pay the same way both times.

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Not a prepaid balance

You are not buying credits that sit in an account and expire. Nothing is charged in advance and nothing has a use-by date, because a place is only priced when you fill it.

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Not taken out of her

On a gifted brief she is paid nothing and she knows that before she applies. On a paid brief she receives the full amount your brief names. Our fee is always charged to you, on top.

What the price covers

Everything between the brief and the file

  • Your brief goes out to every mom on the platform, and the ones who want it apply to you directly
  • Each application carries her profile, her channels and, where she has connected a business account, her follower and engagement numbers straight from Instagram
  • The channels and the usage period are written into the brief before anyone films, so the licence you end up with is the one you asked for
  • Signed agreements on both sides, plus a parental consent record wherever a child appears
  • Her shipping details unlock the moment you select her, so the product can go out that day
  • Delivery, 2 rounds of changes and a 7 day window to approve, all in one place instead of a mailbox thread
Start today

Create a brand account, write the brief in about five minutes, and read the applications as they come in.

Create a brand account

Questions first? hello@mamareel.com

250+

US moms with a verified account, and new ones join every week

20

applications on a typical gifted brief, from our own briefs so far

$34.99

What the first mom on your brief costs, with no follower minimum on either side

If you would rather pay her

Paid briefs work the same way, with a fee on top

Plenty of brands want to pay for the video as well as send the product, and some moms only apply to briefs that do. You write the fee into the brief, she receives every cent of it, and our service fee is added to your side of the checkout. It starts at 18% for three months of organic use and rises to 28% for the longest licence, because a longer licence is worth more to you.

Three months organic use18% Three months organic plus paid ads21% Twelve months paid ads24% Perpetual buyout, no child on camera28% She posts on her own account as wellplus 3%

Perpetual buyout is available on briefs with no child on camera. Where a child appears we cap the licence at twelve months, because several states now give that child a right to ask for the video to come down and we will not sell you a licence we cannot honour.

FAQ

What brands ask first

What if nobody applies?

Then you pay nothing. Posting is free and the fee is charged when you select someone, so an empty brief costs you the time it took to write it. If a brief is quiet we will tell you what usually moves it, which is nearly always the product, the deadline or the number of videos.

Do I really send the product for free?

Yes, and she keeps it. That is what gifted means and it is stated on the brief before anyone applies, so every mom who applies has already agreed to it. Nobody is asked to hand the product back and nobody is paid a fee on a gifted brief.

Can I run the video as a paid ad?

Yes, if your brief says so. You choose the channels and the period when you write it, and that choice is what she agrees to when she applies. Paid ad rights are the most common thing brands pick, and they are priced into the brief rather than negotiated afterwards.

Does a baby have to be in the video?

No, and no brief can require it. Plenty of great videos are hands, product and voice. Where a child does appear, the parent records consent at the point of applying and can withdraw the video later under the laws of her state.

Who owns the video?

She licenses it to you for exactly what the brief says. It is a licence, not a sale of her entire catalogue, and we never resell your video or hers to anyone else.

How do you choose which moms see my brief?

We do not choose. Every open brief is visible to every mom on the platform and goes out in the morning email. She decides whether to apply, you decide who to work with, and we stay out of both decisions.

Your first video costs $34.99

Posting the brief is free, and you are only charged once you have read the applications and picked the mom you want. Write it this afternoon, read the first replies tomorrow morning.

Post a brief