Where baby brands and mom creators find each other

Real moms.
Real babies.
Reels that sell.

Baby brands need honest video from people who actually live the newborn life. That's you. Film at home, on your phone, on nap-time schedule, and get paid per video.

Free to join. No follower minimum. US based moms only for now.

$50 to $100what most briefs here offer per video
0 followersrequired to join
3 minutesto apply, one time
100% yoursyour words, your home, your pace
How it works

No pitching. No cold DMs.
No follower counts.

Brands don't want polished ads anymore, they want the real thing. Here's how you get from "I film my baby all day anyway" to paid projects.

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Apply once

Tell us about you and your little ones. Takes three minutes, and a phone camera is all the gear you need.

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Apply to briefs

Baby brands post their briefs on the platform. You browse the open projects, apply to the ones that fit your life, and the brand picks who they want to work with.

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Film and get paid

Shoot at home in your own words. Most briefs offer $50 to $100 per video, set and paid by the brand, and you keep the product.

What you'll film

The moments you're already living

No scripts, no studio. Brands want the everyday stuff, shot the way you'd send it to your group chat.

Mom with coffee and baby in a bright kitchenrec

Morning routines

The chaos, the coffee, the little wins before 9am.

Hands opening a package with baby productsrec

Honest unboxings

First impressions of a product, straight out of the box.

Mother rocking baby in a warm dark nurseryrec

Night feeds

The 3am club. What actually helps when the house is asleep.

Diaper bag essentials laid out on a blanketrec

Diaper bag tours

What's inside, what earned its spot, what got kicked out.

Giggling baby wrapped in a hooded towelrec

Bath and bedtime

Wind-down routines and the products that survive them.

Mother pushing a stroller through a park at golden hourrec

Day in the life

A real day with a baby, with a product woven in naturally.

Why moms join

Built around your schedule, not a brand's

Paid per video, not per follower

Your audience size sets nothing here. The video is the work, so the video is what the brief pays for.

$50$75$100$150+

Nap-time friendly deadlines

Briefs come with realistic timelines. Film when the house allows it.

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Keep every product

Whatever a brand sends you to film is yours, on top of your fee.

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Nothing posts to your page

Most videos run on the brand's channels, not yours. Posting collabs are separate, and always your call.

Apply

Join the network

Quick apply below, or create a full creator account to browse open briefs and apply directly.

Application sent ๐Ÿ’›

Thanks for applying. We read every single one, and you'll hear from us by email, usually within a few days. In the meantime, keep filming those little moments.

For brands

Honest video from real moms, ready to run

Skip the outreach, the chasing and the usage-rights back and forth. Post your brief once, review the moms who apply, and get videos shot at home with your product.

  • Real moms with verified profiles apply directly to your brief, and you choose who to work with
  • You choose the channels and the usage period in the brief, so the license you get is written down before anyone films
  • You keep the working relationship: creators deliver to you directly, and you pay them directly
Start a brief

Create a free brand account, post your brief, and review mom creators as they apply.

Create a brand account

Prefer email? info@moogco.com

FAQ

Questions moms actually ask

Do I need a big following?

No. Most projects are UGC, meaning the brand runs your video on their own channels. What matters is that you're a real mom who can talk naturally on camera, not your follower count.

What gear do I need?

A phone with a decent camera and daylight from a window. That's genuinely it. Brands want the honest, shot-at-home look.

How much will I earn?

Most briefs offer $50 to $100 per video and you always keep the product. Every brief states its own fee before you apply, and you are free to skip any brief whose rate is not for you.

When do I get paid?

The brand pays you directly once they accept your video. The fee is written in the brief before you apply, so you always know the number up front. Mamareel does not process payments yet, and we will tell you clearly when that changes.

Does my baby have to be on camera?

Only if you're comfortable with it. Plenty of briefs work with hands-only shots, voiceover or product-focused footage. You choose what you show, and you sign off on how each video is used.

Who is behind Mamareel?

A small team from the baby space who spent years working with mom creators, and got tired of seeing brands and moms struggle to find each other. Brands review applications themselves; we keep the platform honest and the rules clear.

You're already filming it.
Start getting paid for it.

Three minutes to apply. No follower minimum, no fees, no spam.

Apply as a creator