Mamareel Minor Appearance and Parental Release
Version 1.0. Effective 5 August 2026.
Keeping this current. We review these terms as the platform grows. If we change anything that affects you, we will email you, show you what changed, and ask you to accept the new version before it applies to you. Every past version stays available so you can always see exactly what you agreed to.
Questions, or anything in here that worries you: info@moogco.com
Reading time: about 4 minutes. Please actually read it. It is short on purpose.
1. When this release applies
1.1 This release applies only if you choose to let your child appear in a video you make through Mamareel. The application form asks whether a child may appear. You only accept this release if you say yes.
1.2 You never have to let your child appear. No brief may require it. Keeping your child off camera can never be held against you, and no brand may turn you down for it.
1.3 "Your child" means anyone under 18 whose face, body, voice or name would be recognizable in the video, including a baby.
1.4 If no child appears in your video, this release does not apply to you and you are not asked to accept it.
1.5 This release is accepted per brief, not once for everything. A new project means a new decision about your child.
2. What Mamareel does, and what it does not do
2.1 Mamareel is a self serve platform. Brands post briefs. You read them and decide for yourself which to apply to. The brand decides for itself who it works with. We do not select creators and we do not set anyone's fee.
2.2 Today we do not process payments. The brand pays you directly, on the terms the two of you agree.
2.3 Videos are delivered and discussed by email, outside the platform. We do not see your footage before you send it, and we do not check or approve it.
2.4 We are not your employer and not your child's employer. We do not hold anyone's money, we do not obtain permits, and we are not a party to your agreement with a brand.
3. How Mamareel behaves, not just what we write
These are rules we hold ourselves to, and you can hold us to them.
We never tell a brand which creator to pick. We never mention a creator's child, or how a child looks, to a brand or to anyone else. We never suggest that a video with a child in it would work better than one without. We never show anyone a photo or video of your child unless you sent it yourself in an application. We never use footage of any child in our own marketing, social posts, investor materials or sales conversations. We never treat a creator who keeps her child off camera differently from one who does not.
If anyone at Mamareel is asked to do any of these things, the answer is no. If you think we have broken one of these rules, tell us at info@moogco.com and we will stop, fix it, and write back to you.
4. You are the parent or legal guardian
By accepting this release you confirm that:
4.1 you are the child's parent or legal guardian;
4.2 you are legally allowed to give permission for your child's image and voice to be used commercially;
4.3 what you have told us and the brand about your child is accurate; and
4.4 if another parent or guardian shares legal custody or decision making, you have told them about this project and they agree. If that ever changes, or if the other parent objects, email info@moogco.com straight away and we will treat it as a removal request under Section 13.
5. What you are allowing the brand to do
5.1 You give the brand named in the brief permission to use the parts of the video in which your child appears, but only in the ways that brief states: only that usage package, only for the period it states, and only on the channels it names. Every brief has to name its channels before it can be published, so you can see exactly where the video will run before you apply.
5.2 The brand's permission starts on the day it has paid you in full for that video, not before. Until then it may not post, edit, boost or advertise the video. If the brief pays in product instead of money, the permission starts on the day you have received the product and confirmed in writing that you accept it as full payment.
5.3 That is the whole of the permission. Anything wider has to be asked for again, in writing, and you are free to say no.
6. What is never allowed, whatever a brief says
No brand may:
6.1 use your child's footage in a different campaign, on a channel the brief did not name, or on a channel the brand buys or launches later;
6.2 sell your child's footage, license it to another company, or pass it to anyone other than the advertising agency, the ad platforms and the retail listings running that same campaign;
6.3 use your child's footage to train, fine-tune or test an AI model, or use AI to create new footage or a new voice of your child. This is in no package and cannot be bought as an add-on at any price;
6.4 buy permanent or unlimited rights to footage in which your child is recognizable. Even if a brief says "buyout", that does not apply to any part of a video where your child is recognizable. The longest permission for that footage is 12 months from the day you are paid in full, and it is always subject to Section 13;
6.5 keep using your child's footage after that period ends.
Why 6.4 matters: you can give permission covering your own rights. You cannot sign away rights your child may have in their own name once they are an adult. Nobody can honestly sell "forever" on a child's face.
6.6 Mamareel takes no rights in your child's footage for itself, and we never use footage of a child in our own marketing.
7. Nobody is paying for your child
7.1 The fee in a brief is one flat amount for your own work and for the license you give. No part of it is payment for your child appearing, and it does not go up or down depending on whether your child is in the video.
7.2 A brand may not offer you extra money, extra product, a bonus, or a better chance of being selected for putting your child on camera. Do not accept it if one does, and please tell us at info@moogco.com.
8. Your child is not a performer
Your child is not an actor and no brief may treat them like one. No brand using Mamareel may:
- require a child to appear, or pick a creator because of how her child looks;
- direct your child in any way, including asking for a smile, a laugh, a reaction, a look at the camera, or a reach for the product;
- ask you to film again to capture a particular reaction from your child;
- set a minimum amount of screen time for your child, or require your child in the thumbnail or the opening seconds;
- ask for your child alone in frame as the main subject of the video;
- ask for your child undressed, in a diaper only, or in the bath;
- ask you to show your child unwell or upset, or to demonstrate a medical or therapeutic use on your child;
- ask for your child's full name, date of birth, exact age in days, address, daycare, school, doctor or any health detail.
The same list is in the Brand Agreement and the Creator Agreement, so all three documents say the same thing. If a brief asks for any of this, do not film it. Send it to info@moogco.com and we will take the brief down.
9. You are in charge of the filming, always
9.1 You decide whether to film at all, and when, where and how. Nobody from Mamareel or the brand is present at your shoot and nobody directs it.
9.2 Stop whenever you want. If your child is tired, hungry, upset, unwell, or simply not in the mood, stop. Film another day, film without your child, or tell the brand you are leaving the project. That is always allowed, with no penalty and no mark on your account.
9.3 You are responsible for your child's safety and comfort while you film. Never do anything on camera you would not do off camera. Do not use a product with your child in a way its instructions do not allow, and never leave your child unattended to get a shot.
10. Keep your child's details private
10.1 An approximate age, such as "about seven months", is all a brand needs and all you should ever put on Mamareel. The age field asks for an approximate age for exactly this reason. Never put a full name, date of birth, exact age in days, address, daycare or school, doctor or health detail into that field, into a pitch, into a video, into a caption, or into an email to a brand.
10.2 Before you send a video, check the frame for: your house number, a street sign, a license plate, a daycare or school name, a hospital wristband, a prescription or paperwork, or your child's name on a wall, a door or clothing.
10.3 Turn off location tagging on your camera. Video files can carry the exact spot where they were filmed. You send video to the brand yourself, so this one is in your hands.
11. Changing your mind before you send the video
Up to the moment you send the video to the brand, you can change your mind about your child completely, for any reason. Film again without your child, cut your child out, or leave the project. No penalty, no fee, no mark on your account.
12. If the brief asks you to post on your own account
12.1 A brief that asks you to post on your own page has to say, before you apply, how long the post stays up, whether the brand may also use the video on its own channels and for how long, whether it is buying the right to run ads from your handle, and what happens if the post comes down early. If it does not say, the post stays up for 30 days, the brand gets nothing on its own channels, no ads run from your handle, and you may take it down after 30 days with nothing owed back. You may always take a post down immediately, with nothing owed back, if leaving it up is putting you or your child at risk.
12.2 If your child appears in a post you are paid for, several states, including California, Illinois and Utah, now have laws about setting money aside in trust for children who appear in paid content, and about keeping records. More states are adding them. These laws apply to you, not to Mamareel, and they differ from state to state.
12.3 We cannot give you legal or tax advice. If you regularly post paid content with your child in it, please talk to a lawyer or an accountant in your state. If you would rather not deal with any of this, film without your child, or choose a brief where the video goes to the brand instead of your own page.
12.4 If you post it and you were paid or you kept the product, label it clearly as an ad, near the start of the caption where people actually see it, not buried in hashtags.
13. Asking for your child to be taken down after delivery
13.1 You can ask at any time, even years later, and you never have to give a reason. Use the removal request button in your creator account, or email info@moogco.com with the brand name and the project. Either way we log the request with a time stamp.
13.2 What we do. We pass your request to the brand the same business day, in writing. We track the ten business day deadline below. We write back to you with what the brand confirms, and we keep the record of your request and their reply.
13.3 What the brand must do:
- if the video has not gone out yet, not publish it with your child in it;
- stop putting that footage into any new placement as soon as we pass your request on;
- stop running it as an ad and remove it from every channel it controls, within 10 business days.
13.4 Asking for removal never means giving the money back. You keep the fee and you keep the product. If a brand asks you to sign something that makes removal conditional on a refund, that condition does not apply, and the Brand Agreement says the same. Tell us if one asks.
13.5 What nobody can promise. Copies other people already saved or reposted, press coverage, and platform caches or archives may stay online. Advertising space already bought and running can take a short time to wind down. We will not pretend otherwise.
13.6 We cannot force a brand to act. What we can do is pass your request on, track the deadline, keep the record, and suspend or close the account of a brand that ignores it. You also keep every right you have to act against that brand yourself.
13.7 Closing your Mamareel account never removes your right, or your child's right, to make this request.
14. Your child's own rights when they grow up
14.1 Your permission covers your own rights as a parent. It does not sign away rights your child may have in their own name once they turn 18.
14.2 Several US states now let a person ask for content they appeared in as a child to be taken down once they are an adult. If your child ever makes that kind of request, the brand must honor it, whatever a brief said and whatever period it bought. We will pass it on, track it the same way, and keep the record.
15. Child performer laws
15.1 This release is written so that your child is never engaged, employed or paid as a performer. That is why the fee covers only your own work (Section 7), why no brand may direct your child (Section 8), and why the filming is entirely under your control (Section 9).
15.2 If what a brand actually needs is a child performing on camera, Mamareel is the wrong place and that brief may not be posted here. Engaging a child to perform can require permits, a trust account, set hours and breaks, and a guardian or teacher present. California and New York are the strictest. Those duties would belong to the brand, not to us.
15.3 Mamareel is not the child's employer, does not obtain permits, and does not hold anyone's money.
16. State law comes first
Some states have specific laws about children who appear in paid online content, and about people asking for content they appeared in as children to be removed. Those laws differ by state and they are changing. Wherever a state law gives you or your child more protection than this document, the state law applies and this document does not cut it down.
17. Law, disputes and regulators
17.1 The law and dispute sections of the Creator Agreement apply to this release as well. It is governed by the laws of Washington, and the state and federal courts located in Washington have jurisdiction.
17.2 There is no arbitration clause and no class action waiver in this release, in the Creator Agreement, or in the Brand Agreement.
17.3 Nothing here takes away your right to complain to a regulator, including the California Labor Commissioner, the New York Attorney General, your state's labor department, any state attorney general or the Federal Trade Commission.
18. If part of this does not apply, the rest still does
If any part of this release turns out not to be enforceable, the rest still applies, and the part that does not apply is treated as narrowed to whatever the law does allow rather than removed.
What carries on. Sections 5 and 6 (what a brand may and may not do with your child's footage), 7 (nobody is paying for your child), 8 (your child is not a performer), 13 (asking for your child to be taken down), 14 (your child's own rights as an adult), 16 (state law comes first) and 19 (records) keep applying after your account closes, after the brand's usage period ends, after this release is replaced by a newer version, and after you stop using Mamareel.
19. Records, and how you accept this
19.1 You accept this release by choosing "My child may appear" on a brief application. When you do, we record:
- the date and time (UTC);
- your account email and account number;
- the version number of this release, and a permanent link to that exact version in our published legal archive, which we do not edit after publication;
- which brief it relates to, and a copy of that brief as it read at that moment, including the channels it named;
- your typed full name, which the form asks for when you choose that option;
- the IP address and browser used.
19.2 You are agreeing electronically. Under US federal and state electronic signature laws, agreeing this way is treated the same as signing on paper. We also ask you to type your full name, because permission given for a child is worth recording carefully. Where your state requires a written signature for a permission of this kind, we will ask you for one before any footage of your child is used.
19.3 We keep this record for as long as you have an account and for at least six years afterwards, so either side can show what was actually agreed. If you ask us to delete your account, this acceptance record is one of the few things we keep, exactly as the Creator Agreement explains.
19.4 You can ask us for a copy of your own record at any time at info@moogco.com.
Acceptance
On the application form you choose one of these. Only the second one accepts this release.
- ( ) No child will appear in my video. This release does not apply to me.
- ( ) My child may appear. I have read the Minor Appearance and Parental Release, version 1.0, and I agree to it. I am the parent or legal guardian, I am authorized to give this permission, and if another parent or guardian shares custody or decision making, they agree too. I understand the brand may use footage of my child only as this brief describes, on the channels this brief names, that no part of the fee is payment for my child, that no one may direct my child, and that I can ask for my child to be removed at any time without giving the money back.
Full name (typed): ______________________
- ( ) Not sure yet. I will decide before I film and I will tell the brand. If I decide my child may appear, I will accept this release first.
Your choice, the exact wording above, and the details in 19.1 are saved to your account record.
Version 1.0, effective 5 August 2026. Operated by Moog LLC, a Washington limited liability company.