Mamareel Creator Agreement
Version 1.0. Effective 5 August 2026.
Keeping this current. We review these terms as the platform grows. If we change anything that affects you, we will email you, show you what changed, and ask you to accept the new version before it applies to you. Every past version stays available so you can always see exactly what you agreed to.
Who this is for. This agreement is between you, the creator, and Mamareel. It is not the agreement between you and a brand. Every project is agreed directly between you and that brand.
The short version. Baby brands post briefs. You decide for yourself whether to apply. We are not a talent agency, we do not look for work for you, and we do not choose who gets a project. We charge you nothing, take nothing out of your fee, and handle no money: the brand pays you directly. Your child never has to be on camera.
1. Who this agreement is between
1.1 "Mamareel", "we" and "us" mean Moog LLC, a Washington limited liability company, which operates the Mamareel platform at mamareel.com. Our contact address today is info@moogco.com.
1.2 "You" means the person who created the creator account. One person, one account, and you cannot pass it to anyone else.
1.3 "Brand" means a business with a Mamareel account that posts briefs. "Brief" is a listing describing videos a brand would like to buy. "Project" is work you and a brand agree directly after that brand selects your application. "Select" is the word we use for a brand choosing to work with you. Mamareel never selects anyone.
1.4 This agreement applies from the moment you check the acceptance box until you or we close your account. Section 30 says what carries on afterwards.
2. Who can use Mamareel as a creator
2.1 You must be 18 or older, live in the United States, and be legally allowed to work here as a self-employed person.
2.2 Everything in your profile must be true and yours: your name, city and state, social handles, sample links and rate. Do not use anyone else's photos, handle or work. Keep your password to yourself and tell us if someone gets into your account.
2.3 Mamareel serves the United States only. Creators must be in the US and brands must be US businesses. If you move outside the US, tell us and we will close your account with no mark against you.
3. What Mamareel is, and how we behave
3.1 Mamareel is a self-serve listing platform. Brands post briefs. Creators read them and decide for themselves whether to apply. Brands decide for themselves who to work with.
3.2 Mamareel is not a talent agency, a modeling agency, an employment agency, a staffing company or a talent manager, and we do not act for any creator or any brand.
3.3 These are rules we hold ourselves to, not just words on a page:
- We do not look for work for you and we never contact you to offer you a project.
- We do not offer you, promise you, or try to arrange for you, any engagement.
- We do not send your profile or your details to a brand. A brand sees only the creators who applied to its own brief.
- We do not speak to a brand for you, or to a creator for a brand.
- We do not set, suggest or discuss anyone's fee, for either side. Our AI brief assistant does not suggest, estimate or comment on a fee. It records the number the brand types, and nothing more.
- We do not ask you to lower your price and we do not ask a brand to raise its offer.
- We do not tell a brand who to shortlist, select or decline, and we do not rank, score or recommend creators.
- Applications reach a brand in the order they arrived, oldest first. Briefs reach you in the order they were posted. We do not build a list of briefs "for you" and we do not email you briefs picked to suit you.
- We never mention your child, or how your child looks, to anyone, and we never treat a creator who keeps her child off camera differently from one who does not.
- We never require you to accept a project.
3.4 We cannot promise you will be selected, that a brand will post a brief you like, or that a brief will get applicants. Nothing on this platform is an offer of work from Mamareel.
3.5 We do not check, clear, approve or quality-check anyone's video, and we do not confirm that a brand's product is safe, legal or as described, or that a brand can pay.
3.6 Our emails are system messages. Mamareel sends automatic emails when something happens on your account, for example when a brand updates your application or selects you. They are notifications generated by software to tell you what happened. They are not an offer of work from Mamareel, not an acceptance given for anyone, and not us speaking to a brand about your fee. Nothing we email you creates a project or changes what you and a brand agreed. A project exists only when you and a brand agree it directly, in writing, between yourselves. Every conversation about the fee, the product, shipping, deadlines and delivery is between you and the brand. We are not in it.
3.7 If anyone at Mamareel is asked to break one of these rules, the answer is no. If you think we have broken one, tell us at info@moogco.com. We will stop, fix it, and write back.
4. What this costs you: nothing
4.1 Mamareel is free for creators: nothing to join, to complete your profile, to see briefs, to apply, or to be selected.
4.2 We take no percentage, cut or deduction from what a brand pays you, and nobody pays us out of your fee.
4.3 There is no paid tier and no "featured creator" slot. If anything on Mamareel asks a creator for money, it is not us. Report it.
4.4 If this ever changes, we will email you at least 30 days before it applies and it will only apply once you accept new terms. Projects already agreed keep their original terms.
5. Your price is yours
5.1 Each brief shows the fee that brand is offering. The brand sets that number alone and types it into the brief.
5.2 You decide whether it works for you, and you can skip any brief for any reason or none.
5.3 Mamareel does not set a minimum or maximum fee, does not tell a brand what to offer, and does not tell you what to charge or accept. No part of the platform, including the AI assistant, proposes a number to either side.
5.4 Any rate in your profile is your own figure. Change or delete it whenever you like.
5.5 Where our website shows a typical range, that range describes briefs already published on Mamareel and is drawn from them. It is not advice, not a promise of earnings, and not a rate we set. If there are not enough published briefs to describe, we take the figure down rather than guess.
5.6 If you and a brand agree something different from the brief, that is between the two of you and should be in writing between the two of you.
6. You are not tied to us
6.1 You can work with any brand, marketplace or platform at the same time as using Mamareel, including brands you first saw here and competitors of a brand you worked with.
6.2 We are not your exclusive channel, we have no right of first refusal, and we take nothing from work you do away from Mamareel, ever.
6.3 Turning down a brief, or never applying, has no effect on your account.
6.4 If you want someone to look after your career, work with your own advisor. That is not us and we will never act as one.
6.5 You can close your account at any time. That does not end or change a project you already agreed.
7. A note for creators in California and New York
7.1 Mamareel does not hold a talent agency license under the California Talent Agencies Act, and does not hold an employment agency or theatrical employment agency license in New York. That is because we do not do what those licenses cover: we do not look for work for you, do not offer or promise you engagements, do not speak to brands for you, and charge you nothing.
7.2 Nothing here takes away your right to bring a claim or complaint to the California Labor Commissioner, the New York Attorney General, the New York Department of State, the New York City Department of Consumer and Worker Protection, your own state's labor department, the Federal Trade Commission or any other regulator. If a brand does not pay you and you are in New York, the Attorney General's office handles freelance non-payment complaints. Nothing here sends that kind of claim to a different forum, and Section 27 does not apply to it.
7.3 If your state gives you more protection than this agreement does, your state's rule wins.
8. You work for yourself
8.1 You are an independent contractor. You are not an employee, partner or joint venturer of Mamareel, and not an employee of any brand.
8.2 You decide whether to work, and when, where and how you film. Nobody at Mamareel and nobody at a brand sets your hours, gives you a schedule, watches your shoot or tells you what method to use.
8.3 What a brand buys is a finished video that meets the brief, not your time. You film with your own equipment in a place you choose, and nobody pays for your gear, software or workspace.
8.4 Every brief is a separate one-time project with its own scope, fee and end date. It creates no retainer, no minimum number of videos, no ongoing availability and no promise of future work, and it does not renew by itself.
8.5 Nobody withholds income tax, Social Security or Medicare from what you are paid. Your federal, state and self-employment taxes are yours. You are not covered by anyone's health insurance, workers' compensation, unemployment insurance, paid leave or retirement plan, and there are no benefits attached to using Mamareel.
8.6 Mamareel does not employ creators and does not supply workers to brands. We do not assign work and we do not supervise anyone.
9. Your safety is your call
9.1 You choose whether to film at all, and when and where. You are responsible for your own safety and for anyone in your home while you film, including your child. Stop, skip or refilm anything that does not feel right.
9.2 No brief and no brand can require you to keep filming, and nobody from Mamareel or a brand will be at your shoot or direct it.
9.3 If a brief asks for something you think is unsafe, do not do it. Tell us and we will look at the brief.
10. Applying to briefs
10.1 You browse open briefs and apply to the ones you want. When you apply, your profile, your public Instagram figures and your note go to that brand.
10.2 The brand decides on its own who to shortlist, select or decline. It can decline you, close a brief or never respond, and none of that is a decision by us.
10.3 Do not apply to a brief you do not intend to film, and do not apply for someone else.
10.4 Nothing inside Mamareel is a binding project until you and the brand agree it directly, in writing.
11. Getting it in writing with the brand
11.1 Before you film, get the deal in writing. An email is fine. It should say: both names and contact details, exactly what you are delivering, the fee, the date you will be paid, the usage package, the exact channels the brand will run the video on, and how many rounds of changes are included.
11.2 This is not just good practice. Several states require the brand to give you a written agreement and give you a claim if it does not. In each one the threshold counts everything the same brand pays you over a 120 day period, not just one brief:
- California, $250 or more.
- Illinois, $500 or more.
- New York State and New York City, $800 or more.
Three videos at $100 each already passes the California threshold. If a brand pays you in product, its retail value counts toward these thresholds. Product given instead of a fee counts at its retail value for this purpose.
11.3 In those states the brand must also pay you by the date in the written agreement, or, if there is no date, within 30 days of you finishing the work. The clock runs from delivery, not from the day a brand gets around to approving it. Some of those laws let you recover double the fee plus legal costs. Keep your copy.
11.4 The Brand Agreement puts the same rules in front of brands. The duty is the brand's, not ours, and we cannot enforce it for you.
11.5 If a brand refuses to put a project in writing, do not film it, and please tell us.
12. How you get paid
12.1 Mamareel does not process, hold or handle payments. There is no stored balance or platform credit, and nothing a brand pays you passes through us. The brand pays you directly, by whatever method you agree.
12.2 We cannot guarantee a brand will pay and we cannot pay you ourselves. What we can do is close the account of a brand that does not pay, and we will. Tell us at info@moogco.com.
12.3 Because the brand pays you, the brand may ask for a Form W-9 and the brand files any Form 1099-NEC. For payments made in 2026 the federal reporting threshold is $2,000 per payer per year, and some states are lower. Mamareel does not pay you, collect your W-9 or file tax forms for you.
12.4 If we ever handle payments. Today Mamareel handles no money at all. If that changes, we will tell you in writing at least 30 days beforehand and you will be asked to accept new terms first. Even then we would only be passing on a brand's payment on that brand's instruction. Mamareel would not become the buyer of your video, your client, the party you contract with, or your employer or anyone else's. The brand you agreed the project with stays the brand you agreed the project with, and the video stays something you license to that brand, not something you sell to us. Projects already agreed keep their original terms.
13. Delivering, revisions, and acceptance
13.1 Delivery and all project conversation happen away from Mamareel, normally by email with the brand. We do not host, receive, store, review or forward your files, and we are not a point of contact for your project.
13.2 Deliver what the brief asked for, by the deadline you agreed. Keep your own copy of every video for at least 12 months, with the brief and the emails. That is your evidence.
13.3 Revisions. The brief has to say how many rounds of changes are included. If it does not say, one round is included. That is a rule, not a suggestion, and the Brand Agreement says the same, so both sides get the same answer. A brand can ask you to fix something that does not meet the brief. It cannot keep asking for changes because of a preference it never wrote down.
13.4 When your video counts as accepted. A brand has seven days from the day you deliver to tell you in writing that the video does not meet the brief and exactly what is missing. If it does not, the video is treated as accepted on day seven and payment is due from then. Acceptance is judged against what the brief said, not against whether the brand liked your opinion of its product. A brand may not withhold acceptance or hold your fee over a preference it never wrote down. If a brand goes quiet, the seven days still run and payment is still due within 30 days of delivery. Say so in writing and keep the email.
13.5 If we later add delivery or messaging inside Mamareel, we will tell you first. Even then we would only pass messages and files between you and the brand. We would not edit them, summarize them, take any part in what you agree, or take part in a conversation about your fee.
14. What you say has to be true
14.1 Everything you say about a product must be your own honest opinion, in your own words, based on your own real experience of that exact product.
14.2 Do not say you use something you have not used, describe a result you did not get, or read out a claim you do not believe, even if a brand wrote it and even if it is in the brief. "The brand told me to say it" is not a defense for either of you.
14.3 Do not deliver anything unlawful, hateful, sexual, violent or harassing, anything showing a real person in a bad light without their agreement, or AI-generated footage or a synthetic voice presented as your own real experience.
14.4 Some claims are off limits on Mamareel whatever a brand says, because they turn a product into a drug or a medical device, or because they touch baby safety. Never say, show, caption or imply that a product:
- cures, treats, prevents, heals or relieves colic, reflux, gas, mastitis, thrush, clogged ducts, engorgement, cracked or bleeding nipples, jaundice, eczema, diaper rash, teething pain, tongue tie, allergies, postpartum depression or anxiety, or any other condition or diagnosis;
- makes sleep safer, reduces the risk of SIDS or suffocation, is safe for unsupervised or overnight sleep, will make a baby sleep longer or sleep through the night, or that weighted sleepwear is calming or safe;
- increases, boosts, doubles or protects milk supply, fixes low supply or latch, or is as good as or better than breast milk;
- is "FDA approved", "medical grade", "hospital grade", "pediatrician approved", "IBCLC recommended", "clinically proven" or "scientifically proven";
- is "completely safe", "risk free", "chemical free", "toxin free", "non-toxic" or "the safest on the market";
- is guaranteed to do anything.
14.5 Do not present yourself as a doctor, nurse, midwife, lactation consultant, sleep consultant, dietitian or safety expert unless you genuinely hold that qualification and say so truthfully.
14.6 One that catches people out. If you show a result you personally got, US advertising law reads it as a claim that other parents will generally get the same result. Do not put a specific outcome in a video ("my supply doubled", "she slept through the night") unless the brand has real evidence that most of its customers get it and has told you so in writing. "Results may vary" does not fix this.
14.7 What you can always do instead: show what the product is, show what it does that the camera can see, say how it fit into your day, and give your honest opinion.
14.8 If a brief asks for anything in 14.4, do not film it. Send it to info@moogco.com and we will take the brief down.
15. Saying it is an ad
15.1 Being paid, or being sent free product, is a connection your audience has to be told about. Free product counts even if you were paid nothing and even if the brand did not ask you to post.
15.2 If you post the video on your own account, label it clearly: "#ad", "Sponsored", or the platform's paid partnership tool. Put it at the start of the caption where people see it, not at the end of a block of hashtags, and say it out loud or on screen too if the video carries the message.
15.3 This applies whether or not the brand asks. The duty is on you as well as on the brand, and a brand's silence is not permission to leave it out.
15.4 If the video only runs inside the brand's own ad account, the brand is the advertiser and the ad format normally handles the disclosure. If you are unsure which situation you are in, ask the brand in writing before you post.
16. Music, and anything else you did not make
16.1 Only use audio you are allowed to hand over: your own voice, the sound of the room, or a track you personally hold a commercial license for.
16.2 Do not use songs from the Instagram or TikTok in-app music libraries in a video you deliver to a brand. Those libraries are licensed for personal posts, not for advertising. The moment a brand runs that video as an ad, the ad can be pulled and the brand can get a copyright claim. If a brand asks for trending audio, deliver clean audio and tell the brand to add its own licensed track.
16.3 The same goes for anything else in frame that is not yours: another company's logo or packaging, artwork, a poster, a book cover, a screen, or a stranger's face. Keep them out of shot. Any other adult who appears has to agree, before you deliver, to being filmed and to the brand using it.
16.4 Delivering a video confirms that all of this is true, that the footage is yours and original, and that you have the right to give the brand the permission the brief describes.
17. Your child is always your choice
17.1 No brief may require a child to appear. Keeping your child off camera can never be held against you, and no brand may pick or refuse a creator because of how her child looks.
17.2 If you choose to let your child appear, a separate document applies: the Mamareel Minor Appearance and Parental Release. You accept it separately, for that brief, when you apply. If no child will appear, that release does not apply to you and you are not asked to accept it.
17.3 Whether or not your child appears, three things are always true:
- The fee is for your own work and the license you give. No part of it is payment for your child appearing, and it does not change depending on whether your child is in the video.
- A brand may not direct your child in any way. Not a smile, not a laugh, not a reaction, not a look at the camera, not a reach for the product, and not a re-shoot to get one.
- Your child is not a performer, a model or a spokesperson for anyone.
17.4 A brief may never ask for any of the following. If one does, do not film it, and send it to info@moogco.com so we can take it down. No brief may:
- require a child to appear, or make a child's appearance a condition of being selected;
- ask for a child alone in frame as the main subject;
- ask for a child undressed, in a diaper only, or in the bath;
- ask you to show a child unwell or upset, or to demonstrate a medical or therapeutic use on a child;
- set a minimum amount of screen time for a child, or require a child in the thumbnail or opening seconds;
- ask you to film again to capture a particular reaction from a child;
- ask for a child's full name, date of birth, exact age in days, address, daycare, school, doctor or health information;
- offer extra money, extra product, a bonus or a better chance of selection for putting your child on camera. Do not accept it if one does, and please tell us.
17.5 Keep your child anonymous. An approximate age, like "about seven months", is all a brand needs and all you should ever put on Mamareel. The age field asks for an approximate age for exactly this reason. Never put a full name, date of birth, address, daycare or school, doctor or health details on Mamareel, in a video, or in an email to a brand.
17.6 Before you send a video, check it does not show your house number, a street sign, a license plate, a daycare or school name, a hospital wristband, a prescription or paperwork, or your child's name on a wall, a door or clothing. Turn location tagging off on your camera, because video files can carry the exact spot where they were filmed.
17.7 Asking for your child to be taken out later. You can ask at any time, even years later, and you never have to give a reason. Use the removal request button in your account, or email info@moogco.com with the brand name and the project. We log the request, pass it to the brand the same business day, and the brand must stop running that footage and take it down from every channel it controls within 10 business days. We track that deadline and write back with what the brand confirms. Asking for removal never means giving the money back, and any agreement that says otherwise does not apply. The full detail is in the Minor Appearance and Parental Release.
18. Who owns your video
18.1 You own the video you film. Filming for a brief does not make you an employee, and your video is not a "work made for hire". Brands are told never to use that phrase or ask you to sign one.
18.2 When a brand accepts your video and pays you in full, you give that brand permission to use it for the usage package written in that brief, on the channels named in that brief, and for nothing else. Everything outside that stays yours: other footage from the same shoot, your outtakes, your editing style, and your right to work with anyone else.
18.3 There are four packages, and the brief names one:
1. Organic, 3 months. The brand's own social accounts, website, emails and store listings. No paid promotion, including boosting a post.
2. Organic and paid, 3 months. The above, plus paid ads run from the brand's own ad accounts.
3. Paid ads, 12 months. Paid ads plus the brand's own organic channels, for 12 months.
4. Full buyout (brand's own use). You permanently transfer your copyright in those specific accepted videos. This is the only package where you stop owning the video. Even then the brand may not sell it or license it to another company (18.4), and it never covers footage in which your child is recognizable (18.6). It must be priced separately in the brief, in money, and it can never sit on a brief that offers product instead of a fee. Read it twice before you apply, and see 18.8.
18.4 The same rules apply to all four packages:
- When it starts. The term starts the day you are paid in full, not the day you deliver.
- Where. Unless the brief says otherwise, the permission is worldwide and in English. Worldwide sounds bigger than it is: the brand may run the video in any country, but only on the channels the brief names and only for the period it names. It adds no channels and no time, and changes nothing in 18.6. Dubbing or subtitling into another language changes the meaning of what you said, so it has to be agreed with you separately, in writing.
- Editing. The brand may trim, cut, re-caption and re-size. It may not change the meaning of what you said, put a claim in your mouth, dub or synthesize your voice, or use AI to generate new footage of you or your child.
- No resale, in any package. The brand may pass the video to the advertising agency running its campaign, to ad platforms and to its own retail listings, only so they can run it for that brand. It may not sell it, sub-license it or hand it to another company. This is true of the Full buyout too, which is why that package is a buyout for the brand's own use.
- Exclusivity is not included unless the brief buys it separately and says so.
- Renewal is a new written agreement and a new fee, agreed with you before the term ends.
18.5 Your video is never AI training data. No package includes it and it cannot be bought as an add-on at any price. A brand may not use your video, your face, your voice, your child's face, or any part of what you deliver to train, fine-tune, test or generate content with an AI model, and may not create synthetic footage or a synthetic voice of you or your child. This applies to the Full buyout the same as every other package, and it keeps applying after the usage period ends. If you find your video used this way, tell us. We will close the brand's account, and you keep every right you have to act against that brand yourself.
18.6 Where your child is recognizable, the longest permission available is 12 months, only on the channels named in the brief, and the Full buyout does not cover that footage. You can give permission covering your own rights, but you cannot sign away rights your child may have in their own name as an adult, so nobody can honestly sell a brand "forever" on a child's face.
18.7 The channels named in the brief are the whole of what a brand may ever use. It may not add a channel later or move the video to a channel it buys or launches afterwards. If a brief somehow names no channel, the brand gets its own website and its own organic social accounts and nothing else, whatever package it picked.
18.8 A Full buyout needs its own signature. Checking the box on this agreement does not transfer your copyright in anything, and it never will. If a brand selects you for a Full buyout brief, we will show you a separate one page transfer naming the exact videos, the brief, the fee and the date, and you sign that document by itself, after the brand has paid you in full. Until then you still own the video and the brand holds only the license in the brief. US copyright law requires a signed writing identifying what is transferred, so this is not a formality anyone can skip. If you decide not to sign, tell the brand and us, and the brand keeps the 12 month paid ads package instead.
18.9 Mamareel takes no rights in your video for itself. We do not own it, hold it or resell it, and we cannot grant a brand any right in your work.
19. No payment, no rights
19.1 The brand's permission starts the moment it pays you in full, and not one minute before. Until then it may not post the video, boost it, edit it, put it in an ad or send it to anyone else.
19.2 If a brand accepts your video and has not paid within 30 days of delivery, its permission never starts. The video stays fully yours and you can license it to someone else. Anything it already did does not become permitted later.
19.3 Briefs that pay in product only. Some briefs offer product instead of a fee. Three things are true. First, the product is the payment: its retail value is income for you, it counts toward the state thresholds in 11.2, and you should note what you received and what it was worth. Second, because there is no money to pay, the brand's permission starts on the day you have received the product and confirmed in writing that you accept it as full payment for that video, and not before. If you never confirm, the permission never starts and the video stays entirely yours. Third, a product only brief can never buy a Full buyout, raw files, exclusivity, ads from your own account, or any use of footage in which your child is recognizable. Those must be paid for in money and priced separately.
19.4 Raw, unedited files are not included unless the brief asks for them and prices them. If it does, they carry the same package and end date as the finished video, and the brand must delete them when the package ends. Raw files never include footage you chose not to deliver: other takes, other days, footage of your child you left out, or anything else from your camera roll.
19.5 Unless the brief clearly buys exclusivity, you keep the right to post your own video on your own accounts and keep it in your portfolio for good, even after the package ends. Section 15 still applies.
19.6 Running ads from your own handle (Meta Partnership Ads, TikTok Spark Ads) is not part of any package. It has to be written into the brief and priced separately, and only you can switch it on inside Instagram or TikTok. Nobody at Mamareel can turn it on. Two things to know: the ad shows your face and handle to people who do not follow you, so the comments land on you, and because it runs from your account the disclosure is legally on you as well as the brand. You can withdraw that permission at any time.
20. Briefs where you post on your own page
20.1 The four packages describe what a brand may do on its own channels. They say nothing about a post on your own account, so a brief asking for one must say four things before anyone applies: how long the post stays up, whether the brand may also repost or run the video on its own channels and for how long, whether it is buying the right to run ads from your handle, and what happens if the post comes down early.
20.2 If the brief does not say, all of the following apply: the post stays up for 30 days, the brand gets nothing on its own channels, no ads run from your handle, and you may take the post down any time after 30 days without owing anything back.
20.3 You may always take a post down immediately, with nothing owed back, if leaving it up is putting you or your child at risk.
20.4 Section 15 applies to every post like this. Where a child appears in a paid post on your own page, the state trust and record keeping laws described in the Minor Appearance and Parental Release apply to you, not to Mamareel, and they differ by state. Please read that part before applying to a brief like this.
21. The product a brand sends you
21.1 The product is yours to keep. A brand may not ask for it back or charge you for it, unless the brief clearly said, before you applied, that it is a loan, when it goes back, and that the brand pays return postage.
21.2 If a brand recalls a product for a safety reason, stop using it right away, follow the recall notice, and tell us. Brands promise us that what they send is legal, meets the safety rules that apply to it, and is not under recall. We do not test, inspect or check any product ourselves.
21.3 Products you keep, and products given instead of a fee, are income at their retail value, so note what you received and what it was worth. A product a brand sends is the subject of the video, not equipment anyone is lending you, so receiving it does not make you anyone's employee.
22. If something in your video causes a claim
22.1 If a brand gets a copyright, music or right of publicity claim because of something you put in a video that you had no right to use, you may have to cover that brand's reasonable direct costs of dealing with it. That is capped at what you were paid for that brief.
22.2 It does not apply to anything the brand added, changed or claimed after you delivered. If a brand adds a caption, a voiceover or a claim you never made, that is the brand's problem. The Brand Agreement says so, and it says those promises are made to you as well as to us, so you can enforce them against that brand in your own name, in your own state, whether or not Mamareel does anything.
22.3 Mamareel is not part of any of this. We do not check, clear or approve anyone's footage.
23. Your Instagram numbers
23.1 If you add an Instagram handle, we ask Instagram's official business discovery API for figures your account already publishes: follower count, number of posts, and likes and comments on recent posts, and we work out an engagement rate. That is all we get. We do not see your messages, private data or logins, we do not post, and we cannot act on your account. It only works for Business and Creator accounts; otherwise we show nothing.
23.2 These figures are information for a brand, not a recommendation from us, not an endorsement, and not a check we have carried out. We do not say whether an audience is genuine or active. Any label next to a number means only that the number came from the API on the date shown.
23.3 You can remove your handle at any time. We stop refreshing the figures and delete the ones we already pulled. Note that applying to a brief requires a handle on your profile, so removing it means you cannot apply to new briefs until you add one back. Projects already agreed are unaffected.
23.4 Do not buy followers or engagement. Using fake indicators of social media influence is unlawful in the US and it is grounds for us to close your account.
24. Privacy, AI, and deleting your data
24.1 Our privacy policy explains what we collect and why: what you type into your profile, your public Instagram figures, your applications, standard server logs and a login cookie. No advertising or tracking cookies.
24.2 When you apply to a brief, that brand sees your profile and your note. Brands whose briefs you have not applied to do not see you. We never sell your information and never share it outside a brief you applied to, except where the law requires it.
24.3 We use an AI provider (Anthropic) for two features today, both on the brand side: turning a brand's own website text into video ideas, and the brand assistant chat. Neither comments on creators and neither discusses fees. Your videos are not sent to an AI provider, and nothing you give us trains an AI model.
24.4 Deleting your data, and the one thing we have to keep. Email info@moogco.com to get a copy of your data, correct it, or have your account and data deleted. If you ask us to delete your account, we delete your profile, Instagram figures, bio, sample links, applications and pitches. There is one exception. We keep the record of what you accepted and when, the version number of each document you accepted, and the fact that you were never charged anything by Mamareel, because that record is what protects you if there is ever a dispute or an investigation about how this platform works. It holds your email address, the timestamps and the version numbers, and nothing else about you. We keep it for six years, never use it for anything else, never share it except where the law requires it, and you can ask for a copy at any time.
25. What Mamareel may show about you
25.1 You allow us to show your profile, your handle and your public Instagram figures in our own marketing, for example on our website or when we explain how the platform works to a brand.
25.2 We do not use your videos in our marketing. We do not hold them, so we could not, and we will not ask a brand for them. If you ever want to send us a clip yourself, we will ask for separate written permission for that specific clip, you can say no, and you can withdraw it later. We will never use footage in which any child appears in our own marketing, social posts, investor materials or sales conversations, even if you offer it.
25.3 We will never sell your content, license it to a brand outside a brief, or use anything of yours to train an AI model. Email us and we will take you out of our marketing within 30 days.
25.4 Please do not say or imply that Mamareel found you work, arranged a project for you or acts for you, because none of that is true. "I applied to a brief on Mamareel and the brand picked me" is accurate and you are welcome to say it.
26. If Mamareel ever posts a brief itself
26.1 Mamareel is operated by a company that also sells baby products of its own. If that company, or any company connected to it, ever posts a brief on Mamareel, four things will be true: the brief will say so plainly on its face, before anyone applies; it will get no different placement, ordering or promotion; nobody who works on the platform side will be able to see or influence who applies or who is selected; and it will be subject to every rule in this agreement in exactly the same way as any other brand's brief.
26.2 If any of that ever stops being true, we will tell every creator and every brand before it happens, not afterwards.
27. If something goes wrong
27.1 A problem with a brand. A project is between you and that brand, and any dispute about scope, quality, timing, payment or use is between the two of you. We are not a party to it and cannot decide it. What we can do is give you the records we hold and suspend or close the account of a brand that breaks the rules. Please tell us: info@moogco.com.
27.2 A problem with us. Email info@moogco.com first with what happened and what you would like us to do. We will reply within 10 business days and try to sort it out in the following 30 days. If that does not resolve it, either of us can take it to court, and you can always use your local small claims court if the claim fits there.
27.3 This agreement is governed by the laws of Washington, without regard to conflict of laws rules, and the state and federal courts located in Washington have jurisdiction. This does not take away any protection your own state's law gives you that cannot be waived, and it does not stop you filing in your own state where the law allows. The Brand Agreement and the Minor Appearance and Parental Release use the same state, so all three documents answer this the same way.
27.4 There is no arbitration clause in this agreement and no class action waiver. That is a deliberate decision and it is the same in all three Mamareel documents.
27.5 Nothing in this section limits your right to complain to a regulator, including the California Labor Commissioner, the New York Attorney General, your state's labor department, any state attorney general or the Federal Trade Commission.
28. Suspending or closing an account
28.1 We can suspend or close your account if you break this agreement, if your profile is false, if you buy followers or engagement, if you harass a brand or another creator, or if the law requires it. Unless the problem is serious or urgent, we will tell you the issue and give you a chance to put it right first.
28.2 Closing your account does not end, change or cancel a project you already agreed, and it does not cancel a license you already gave. It never removes your right, or your child's right, to ask for footage of your child to be taken down.
28.3 You can close your account at any time by emailing info@moogco.com.
29. Our promises, and their limits
29.1 Mamareel is an early-stage platform, provided as it is. We do not promise it will always be available, error-free or uninterrupted.
29.2 We do not promise you work, income, applications, selections or any result, and we do not promise that a brand is honest or solvent or that its product is safe or legal. We are not responsible for a brand's behavior, product, payment, or how a brand uses a video after you deliver it.
29.3 To the extent US law allows, Mamareel's total liability to you for everything arising out of this agreement is limited to the greater of the amounts you have paid Mamareel in the 12 months before the claim, or $100. Today that means $100, because we charge you nothing. The Brand Agreement uses the same formula. This limit does not apply to anything the law does not let us limit, or to our own fraud or willful misconduct.
29.4 Neither of us is liable to the other for indirect or consequential losses, for example lost profits or lost opportunities.
29.5 This section limits what you can claim from Mamareel. It does not limit what you can claim from a brand, and nothing here limits your rights under 7.2, 27.4 or 27.5.
30. Records, changes, and what carries on
30.1 We keep a record of the exact wording you accepted and when, of every brief as it read on the day it was published, of every application you sent and every decision a brand made on it, and of the fact that no creator has ever been charged anything by Mamareel.
30.2 Every version of this agreement, the Minor Appearance and Parental Release and the usage packages is published in our legal archive as a fixed, numbered version that we do not edit after publication. When you accept a document we store the version number and the timestamp against your account, so it is always possible to show exactly which words you agreed to. You can ask for a copy of your own records at any time.
30.3 We can update this agreement. For anything that materially affects you, including money, usage rights or your child, we will email you at least 30 days before it applies and ask you to accept the new version. A project you already agreed keeps the terms in force when you agreed it. Changes do not reach backwards.
30.4 If any part of this agreement turns out not to apply, the rest still applies, and the part that does not apply is treated as narrowed to whatever the law does allow rather than removed.
30.5 Sections 3, 4.2, 7, 17.7, 18 to 22, 24, 26, 27, 29 and 30 carry on after your account closes.
30.6 This agreement, the Minor Appearance and Parental Release if it applies to you, and our privacy policy are the whole agreement between you and Mamareel. They replace anything said before. They do not replace or change what you agree directly with a brand.
31. Getting in touch
Email info@moogco.com. That is our address for questions, complaints, data requests, brief reports, removal requests and legal notices until mamareel.com is live, at which point we will tell you the new address.
How you accept this agreement
You accept by checking the acceptance box when you create your creator account, or by checking it again when we publish a new version. When you check it, we record the date and time in UTC, the version number and a permanent link to that exact version in our published legal archive, the email address on your account, and your IP address and basic browser and device information.
That record is your electronic signature and has the same effect as a signature on paper, under the federal E-SIGN Act and your state's electronic signature law. You can ask for a copy at any time. We keep it for as long as you have an account and for six years afterwards, as explained in 24.4.
Creator acceptance
☐ I am 18 or older and I live in the United States.
☐ I have read this agreement. I understand that Mamareel is a place to find briefs, not a talent agency, that Mamareel does not find work for me and does not choose who gets a project, that Mamareel charges me nothing and takes nothing out of my fee, that brands pay me directly, and that my child never has to be on camera.
Name: ______________________ Email: ______________________ Date: ______________
Agreement version 1.0, accepted electronically. Your acceptance record stores the exact date and time in UTC, the version, your email address and the IP address you accepted from.
Version 1.0, effective 5 August 2026. Operated by Moog LLC, a Washington limited liability company.