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Mamareel Brand Agreement

Version 1.0. Effective 5 August 2026.

Keeping this current. We review these terms as the platform grows. If we change anything that affects you, we will email you, show you what changed, and ask you to accept the new version before it applies to you. Every past version stays available so you can always see exactly what you agreed to.

Who we are. Mamareel is operated by Moog LLC, a Washington limited liability company. Reach us at info@moogco.com.

How to read this. This agreement is between Mamareel and your company. It is not the agreement between you and a creator. That one is yours to make, directly with her, and Section 11 says what has to be in it. Where a rule exists because of a specific US law, we say so, so you can look it up.

1. Who this agreement is between

1.1 This agreement is between Mamareel and the company you are signing up for. "You" means that company. "We" and "Mamareel" mean us.

1.2 "Creator" means an independent mom creator with a Mamareel account. "Brief" means a listing you publish. "Video" means content a creator films for one of your briefs. "Select" is the word we use for you choosing to work with a creator. Mamareel never selects anyone.

1.3 This agreement covers your use of Mamareel. It starts when you accept it and runs until you or we end it under Section 34.

2. What Mamareel is, and how we behave

2.1 Mamareel is a self-serve listing platform. You post a brief. Creators read the open briefs and decide for themselves whether to apply. You decide for yourself who to work with.

2.2 Mamareel is not a talent agency, modeling agency, employment agency, staffing company, talent manager or recruiter, and we do not act for any creator or any brand. We do not look for work for creators, do not offer a creator a project or promise her one, do not speak to a creator for you or to you for a creator, do not set, suggest or discuss anyone's fee, and never require a creator to accept a project.

2.3 Mamareel is not a party to your agreement with a creator. We do not license content, do not own or hold anyone's video, and cannot grant you any right in a creator's work. Nothing on the platform is an offer of work from Mamareel to anyone.

2.4 These are rules we hold ourselves to, so you know what to expect:

2.5 If anyone at Mamareel is asked to break one of these rules, the answer is no. Tell us at info@moogco.com if you think we have. These commitments survive the end of this agreement.

3. Your authority, your account, and where you have to be

3.1 By accepting this agreement you confirm that you are at least 18, that you have authority to accept it for your company, and that your company owns the products in your briefs or is permitted by the owner to advertise them.

3.2 Keep your account details accurate and your password to yourself. You are responsible for everything done through your account. One account per company. Do not create an account for a company you do not own or work for.

3.3 US businesses only. Mamareel is open to US creators and US brands. To post a brief you must be a business formed in the United States, with a US address and a US bank account able to pay a US creator directly. We do not accept brands based outside the US, because a creator who is not paid would have no practical way to enforce against them. If your business moves outside the US, tell us and we will close your account.

4. What we do not promise

4.1 Mamareel is an early stage platform, provided as it is. We do not promise that anyone will apply to your brief, that any applicant will be suitable, that a video will be delivered, that it will be on time or any particular standard, or that it will produce any commercial result.

4.2 We do not check, screen, background check, vet or approve creators, and we do not verify what a creator writes in her profile or pitch. We do not watch, review or clear the videos she delivers. Nothing on Mamareel is a recommendation or an endorsement from us.

4.3 We do not clear music, footage, trademarks or any other rights in a video, and we do not confirm that a video is safe for you to run as an ad. That check is yours, every time.

4.4 We are not a point of contact for your project. Delivery, revisions, scheduling and payment happen directly between you and the creator, by email.

4.5 We may change, pause or withdraw parts of the platform, with reasonable notice where we can give it.

5. Posting a brief

5.1 Every brief must state, in the brief itself: the product, what you want filmed, how many videos, the fee per video, the usage package, the exact channels you will run the video on, how many rounds of revisions are included, the date you will pay, and your deadline. Raw files, exclusivity and ads running from a creator's own account each have to be written in and priced separately.

5.2 Naming the channels is not optional. A usage package is not complete until your brief names the actual channels, for example your Instagram and Facebook pages, your Meta ad account, your TikTok ad account, your YouTube channel, your Amazon or retailer listings, or your website. The brief form requires this. If a brief somehow goes out without it, then whatever package you picked you get your own website and your own organic social accounts, and nothing else. Territory is worldwide in English unless the brief says otherwise.

5.3 Where a child is recognizable in a video, the channels named in the brief are the whole of what you may ever use. You may not add a channel later or move that footage to a channel you buy or launch afterwards.

5.4 Write the brief so a creator can decide, before she applies, exactly what she is agreeing to. If it is not in the brief, you have not bought it.

5.5 Keep the brief truthful. Do not post a brief for a product you cannot ship, a fee you do not intend to pay, or usage rights you have already decided to exceed.

5.6 A brief goes live as soon as you publish it. You can close it at any time, subject to Section 14. We can remove any brief that breaks this agreement and close the account behind it.

6. Things a brief may never ask for

6.1 A brief may set the deliverable, the format, the length, the points you would like covered, a deadline, and the usage rights you are buying.

6.2 A brief may not:

6.3 Why this matters: creators on Mamareel are independent contractors running their own businesses. The list above is what turns a project into something that looks like employment, and the cost of getting that wrong falls on you. See Section 24.

6.4 We may edit or remove a brief that breaks this section.

7. Your product has to be safe and legal to send

7.1 By posting a brief you confirm, and keep confirming for as long as the brief is open and for as long as you are using the videos, that the product you send: is legal to sell and ship in the United States; meets every federal and state safety rule that applies to it, including the CPSIA and any ASTM standard for that product category, and holds any Children's Product Certificate that is required; is not subject to any recall, stop sale, corrective action, warning letter or open safety investigation; and will be sent new, complete, and with its instructions and safety warnings.

7.2 If the product is recalled, withdrawn or becomes the subject of a safety warning after you send it, you must tell us and every creator you sent it to, in writing, within two business days, and you must pay the cost of returning or safely disposing of it.

7.3 You are responsible for your product. If a creator, her child or anyone in her home is harmed by it, that is between you and her, and you will cover our reasonable costs and damages if a claim about your product is brought against us.

7.4 Mamareel does not test, inspect, certify, sample or check any product, does not confirm any certificate, and nothing on this platform is a statement by us that a product is safe.

7.5 The product you send is the creator's to keep. You may not ask for it back or charge her for it, unless the brief clearly said, before she applied, that it is a loan, when it goes back, and that you pay the return postage.

8. You are the advertiser, and your claims need real evidence

8.1 You are the advertiser for everything in your brief and every video you use. The FTC holds the advertiser responsible, not the person holding the phone, and not us.

8.2 Before you post a brief you must already hold real evidence for every claim you ask a creator to make, and for every claim on the product page you send her to. For anything about health, safety, feeding, sleep or performance, "real evidence" means competent and reliable scientific testing on your actual product, carried out and reviewed by qualified people, in line with FTC guidance for health related products. A study on one ingredient, a customer survey, your own reviews, or a supplier's marketing sheet is not evidence.

8.3 If we ask you to show us that evidence and you cannot within five business days, we will remove the brief and stop the project on Mamareel.

8.4 Some claims are off limits whatever evidence you think you have, because they turn your product into a drug or a medical device, or because they touch infant safety. Never ask a creator to say, show, caption or imply that your product:

8.5 What you can always ask for instead: what the product is, what it does that you can see on camera, how it fit into her day, and her own honest opinion in her own words.

9. Real experience, and one mom's result

9.1 Only ask for a testimonial about a product the creator has actually used, and give her enough time with it before the deadline. If you are sending product instead of paying a fee, that does not change this rule.

9.2 If a video shows the result one mom got, US advertising law reads it as a claim that other customers will generally get the same result. Only ask for, accept or run a video containing a specific outcome if you have evidence that this is what most of your customers actually get. "Results may vary" does not fix this. The FTC has specifically said that wording does not work.

9.3 You may not make payment, or any part of it, conditional on the video being positive. Judge the video against what the brief asked for, not against whether you liked what she said. Paying for positive opinions is separately prohibited under the FTC's rule on consumer reviews and testimonials, which carries civil penalties.

9.4 You may not write, script or supply the opinion, and you may not ask a creator to say something she does not believe.

10. Children in your brief

10.1 Creators on Mamareel are parents. Their children are not performers and are not part of what you are buying.

10.2 When you post a brief you agree that you will not:

10.3 If a child appears at all, it is incidental, it is the parent's own choice, and it is under the parent's control at every moment. The fee in your brief is paid to the adult creator for her own work and the license she gives. No part of it is payment for a child appearing.

10.4 A creator who lets her child appear accepts a separate document for that brief, the Mamareel Minor Appearance and Parental Release. What that release allows and forbids applies to you.

10.5 If what you actually need is a child performing on camera, Mamareel is the wrong place and you must not post that brief here. If you ever engage a child to perform anywhere in the US, the legal duties are yours: depending on the state, a permit for the employer, a work permit for the child, a trust account holding part of the fee, set hours and breaks, and a teacher or guardian on site. California and New York are the strictest. Mamareel is not any child's employer, does not obtain permits, does not hold anyone's money, and does not check whether you have met these duties.

10.6 We remove briefs that break this section, and we may close the account.

11. Choosing who you work with, and putting the deal in writing

11.1 You alone decide the fee in your brief, and you alone decide who to shortlist, select or decline. We take no part in that decision. We do not screen candidates for you, do not supply creators to you, and do not recommend, rank, score or refer any creator to you. Applicants appear in the order they applied and nothing more.

11.2 You are responsible for your own decision, including your obligations under equal opportunity, anti-discrimination and advertising law. Do not select or decline on the basis of race, color, religion, sex, pregnancy, national origin, age, disability or any other protected characteristic, and do not write a brief that screens on those grounds.

11.3 When you select a creator, the agreement for that project is between you and her. Mamareel is not a party to it.

11.4 Before she starts filming, give her a written agreement. An email is fine. It must state both names and contact details, exactly what she is delivering, the fee, the date you will pay, the usage package, the channels you will run it on, and how many rounds of revisions are included. Keep a copy for at least six years.

11.5 Several states require this, and the thresholds are low. In each one the threshold counts everything you pay the same creator over a 120 day period, not just one brief, and the payment deadline runs from completion of the work:

Three videos at $100 each already passes the California threshold. Product sent instead of a fee counts at its retail value. Illinois applies where the work is done in Illinois or where your business is in Illinois, not only where the creator lives. Missing this can cost you double the fee plus her legal costs, and in New York the Attorney General enforces it. Product sent instead of a fee counts at its retail value.

11.6 A written agreement is also what keeps a California creator properly classified as an independent contractor. Without it, the exemption most creator work relies on does not apply.

12. Delivery, revisions and acceptance

12.1 Videos are delivered and discussed by email, directly between you and the creator. Mamareel does not receive, host or review the files.

12.2 Say in the brief how many rounds of revisions are included. If you do not say, one round is included. The Creator Agreement says the same, so both sides get the same answer.

12.3 Judge the video against what the brief actually said. You may not keep asking for changes, direct the shoot while it happens, or hold payment because of a preference you never wrote down.

12.4 If a delivered video genuinely does not meet the brief, tell the creator in writing within seven days of delivery and say exactly what is missing. If you do not, the video is treated as accepted on day seven. Going quiet pauses nothing.

13. Paying the creator

13.1 Mamareel does not process, hold, escrow or handle payments, and is not anyone's paymaster. You pay the creator directly, on the terms you agreed. No part of what you pay her comes to us and we deduct nothing from her fee.

13.2 When the clock starts. Pay by the date in your written agreement. If your agreement gives no date, pay within 30 days of the creator finishing the work, not within 30 days of you deciding to accept it. California, Illinois and New York all count from completion, so a slow review does not buy you extra time and a late acceptance does not move the deadline.

13.3 Read Sections 12 and 13 together and the timetable is: she delivers, you have seven days to reject in writing with specific reasons, and the whole thing, review included, has to be paid within 30 days of delivery. If you genuinely need longer, agree a specific later payment date in writing before she films and put it in the brief.

13.4 Your license starts the moment the creator has been paid in full, and not before. Until then you may not post the video, boost it, edit it, put it in an ad or send it to anyone else. This applies to every package, including a buyout.

13.5 If you have not paid within 30 days of delivery, your license never starts. The video stays fully hers and she is free to license it to someone else. Nothing you already did with it becomes permitted later.

13.6 If you pay late or not at all. A payment dispute is between you and the creator. We cannot pay her for you or recover money for either of you. What we can do, and will do, if a creator tells us you have not paid: ask you about it and record your answer; close your open briefs; suspend your account; and close it permanently and decline to let your company back on the platform. We will tell you what we are doing and why. Suspension or closure does not cancel what you owe her and does not extend or revive a license.

13.7 Tax paperwork is yours. Collect a Form W-9 from each creator before you pay her, keep it, and file any Form 1099-NEC the IRS requires. For payments made in 2026 and later the federal threshold is $2,000 per creator per year, and your state threshold may be lower. (The federal figure changed recently; confirm it with your accountant.) Filing what you are required to file is also your own protection if anyone questions how the creator was classified. Mamareel does not pay creators, collect W-9s, hold money or file tax forms. Do not send us a creator's tax information.

14. If you cancel after selecting someone

14.1 Every brief you publish is treated as including the following, and you agree to honor it.

14.2 You can close a brief at any time before you select a creator, and nothing is owed to anyone.

14.3 Once you have selected a creator and she has started filming, cancelling is different. If you cancel before she delivers, you owe her half the fee for each video she was working on. If you cancel after she delivers, you owe the full fee, and you get no license at all unless you pay it. You also owe the full fee if you go quiet for 14 days after she delivers.

14.4 This is not a penalty. It is the cost of the day she spent filming your product instead of someone else's. If you cancel because the product was recalled or cannot be shipped, the same amounts apply, because that is not something she caused.

15. Briefs that pay in product only

15.1 Some briefs offer product instead of a fee. Three things are true about them.

15.2 The product is the payment. Its retail value is income for the creator, it counts toward the state thresholds in 11.5, and you should record what you sent and what it was worth.

15.3 Because there is no money to pay, your permission to use the video starts on the day the creator has received the product and confirmed in writing that she accepts it as full payment for that video, and not before. If she never confirms, the permission never starts and the video stays entirely hers.

15.4 A product only brief can never buy a Full buyout, raw files, exclusivity, ads that run from the creator's own account, or any use of footage in which a child is recognizable. Those have to be paid for in money and priced separately.

16. Briefs where the creator posts on her own page

16.1 The four usage packages describe what you may do on your own channels. They say nothing about a post on a creator's own account, so a brief asking for one must say four things before anyone applies: how long the post stays up, whether you may also repost or run the video on your own channels and for how long, whether you are buying the right to run ads from her handle, and what happens if the post comes down early.

16.2 If the brief does not say, all of the following apply: the post stays up for 30 days, you get nothing on your own channels, no ads run from her handle, and she may take the post down any time after 30 days without owing anything back.

16.3 She may always take a post down immediately, with nothing owed back, if leaving it up is putting her or her child at risk.

16.4 Section 20 applies to every post like this. Where a child appears in a paid post on a creator's own page, the state trust and record keeping laws described in the Minor Appearance and Parental Release apply to the creator, not to Mamareel.

17. Usage rights: the four packages

17.1 Every brief names one of four packages. That package, and nothing wider, is what you buy for the videos you accept and pay for. Creators see the same four packages in their own agreement.

Package 1. Organic, 3 months. Post the video on your own social accounts, website, email newsletters and online store listings, on the channels your brief names. No paid promotion of any kind, including boosting a post.

Package 2. Organic and paid, 3 months. Everything in Package 1, plus paid ads on the ad accounts your brief names, for example Meta, TikTok, YouTube, Pinterest, Amazon and Google, run from your own accounts.

Package 3. Paid ads, 12 months. The paid channels above plus your own organic channels, for 12 months.

Package 4. Full buyout (your own use). The creator permanently transfers her copyright in the accepted videos to you, with no time limit, to the fullest extent US law allows. Two limits still apply: you may not sell the video or license it to another company (18.4), and it does not cover footage in which a child is recognizable (22.5). A buyout must be priced separately in the brief, in money, and it may not be combined with a product only brief.

17.2 A buyout needs a separate signed transfer. US copyright law requires a signed writing identifying what is being transferred, so a checkbox in terms of use does not move a copyright. If you publish a buyout brief, we will show the creator a separate one page transfer naming the exact videos, the brief, the fee and the date, and she signs it by itself after you have paid her in full. Until she has signed it, you hold only the license described in the brief. If she decides not to sign, you keep the 12 month paid ads package instead.

17.3 These packages are Version 1.0. The version in force on the day you published a brief governs that brief, and every version stays published in our legal archive.

18. Rules that apply to all four packages

18.1 Start date. Every term starts on the day the creator is paid in full, not on the day the video is delivered.

18.2 Where. Worldwide, in English, unless the brief says otherwise. Worldwide adds countries. It never adds channels and never adds time. Dubbing or subtitling into another language changes the meaning of what she said, so it has to be agreed with her separately, in writing.

18.3 Editing. You may trim, cut, re-caption, re-size and add your own branding. You may not change the meaning of what the creator said, put a claim in her mouth that she did not make, dub or synthesize her voice, or use AI to generate new footage of her or her child.

18.4 No resale, in any package. You may give the video to the advertising agency that runs your campaigns, to ad platforms, and to retail partners such as an Amazon or Target listing, only so they can run it for you. You may not sell it, license it or hand it to any other company. This applies to Package 4 as well, which is why it is a buyout for your own use.

18.5 Exclusivity is not included in any package. Unless your brief buys it separately and prices it, the creator may work with anyone else, including your competitors.

18.6 Raw files are not included unless your brief asks for them and prices them. If included, they carry the same package and end date as the finished video, and you must delete them when the term ends. Raw files never include footage the creator chose not to deliver.

18.7 Ads from the creator's own handle are not included in any package. See Section 19.

18.8 Training AI models is not included in any package, and it is not available as an add-on at any price. You may not use a video, a creator's face or voice, a child's face, or any part of what she delivers to train, fine-tune, test or generate content with an AI model, and you may not create synthetic footage or a synthetic voice of her or her child. This applies to Package 4 and it keeps applying after the term ends.

18.9 Renewing is a new written agreement and a new fee, agreed directly with the creator before the term ends.

18.10 Your own product and logo. By posting a brief you allow the creators you select to show your product, its packaging and your logo in the video they film for you, and to post that video on their own accounts with a clear ad disclosure, unless your brief buys exclusivity. That permission covers only the video made for your brief and transfers none of your trademarks.

19. Ads that run from a creator's own account

19.1 Some brands want the ad to run from the creator's account rather than the brand's. On Instagram and Facebook this is a Partnership Ad. On TikTok it is a Spark Ad.

19.2 This is not included in any package. It has to be written in the brief, priced separately, and switched on by the creator herself inside Instagram or TikTok. Nobody at Mamareel can turn it on, and we will not ask a creator to turn it on.

19.3 Only run these ads while the brief's package is live. When the term ends, stop the ads and stop using her authorization code. It is your job to stop, not hers to police it, and she can withdraw the permission at any time.

19.4 Because the ad appears under her name, the disclosure obligation sits on both of you. That does not reduce your own responsibility under Section 20.

20. Telling the audience it is an ad

20.1 Paying a creator, or sending her free product, is a connection the audience has to be told about. Free product counts even if you paid nothing and even if you did not ask for a post in return.

20.2 If the video runs on her own account, you must require a clear disclosure and check that it is actually there: at the start of the caption where people see it, in the words "Ad", "Sponsored" or "Paid partnership", or through the platform's own paid partnership label. Buried hashtags do not count.

20.3 If you run the video as your own ad, you are the advertiser and Sections 8 and 9 apply to you in full.

20.4 If you edit the video, add captions, on-screen text, a voiceover or a claim, that claim is yours and not hers, and you answer for it. You may not add a health, safety or performance claim she did not make. You may not present a creator as a doctor, nurse, lactation consultant, sleep expert or safety expert unless she genuinely is one and it is stated truthfully. If a claim you added causes a problem, you cover her costs, not the other way round.

21. Never write "work made for hire"

21.1 Do not put the words "work made for hire" in a brief, an email or a side agreement, and do not ask a creator to sign one.

21.2 Two reasons. First, under US copyright law that phrase transfers a commissioned work from an independent contractor only if the work falls inside a short list of specific categories, and a standalone UGC video does not clearly fit any of them, so it usually transfers nothing and you pay for rights you did not get. Second, in California, calling a commissioned work a "work made for hire" and taking every right in the copyright can make you the creator's statutory employer for workers' compensation and unemployment purposes.

21.3 If you want to own the video outright, choose Package 4, price it, and sign the separate transfer in 17.2. That is a plain copyright transfer and it does the job properly, subject to the two limits in 17.1.

22. Going outside your license

22.1 Using a video outside the package you bought is copyright infringement and, where a person is recognizable, it can also violate her right of publicity. The most common examples are running the video after the term ended, boosting an "organic only" video, adding a channel that was not in the brief, and passing the video to another company.

22.2 If it happens, you must stop immediately when we or the creator tell you, and confirm to us in writing what you have stopped.

22.3 We may close your open briefs and suspend or close your account. This is in addition to whatever the creator decides to do, which is her own decision.

22.4 Nothing in this agreement caps what you may owe a creator for using her work outside the license. The limit in Section 33 applies to what you can claim from Mamareel, not to what she can claim from you.

22.5 No perpetual rights where a child appears. Where a child is recognizable in a video, you cannot buy perpetual or unlimited rights to it, whatever package you picked. The longest license available for that footage is 12 months, limited to the channels named in your brief, and always subject to Section 23. A parent can give permission for her own rights. She cannot sign away rights her child may have in their own name as an adult, so nobody can honestly sell you "forever" on a child's face. These are two separate things: the copyright in the video, and the permission for the child's image, which stays revocable.

23. Taking a child out of your content

23.1 A parent can ask for her child to be removed at any time, even years later, and she does not have to give a reason. She can do it from her own account or by email, and we pass the request to you the same business day.

23.2 When we pass that request to you, you must: stop any new use of that footage straight away; stop running it as an ad and remove it from every channel you control, within ten business days; not publish it at all if it has not gone out yet; and tell us in writing what you have done. We track that ten business day deadline and tell the parent what you confirm.

23.3 This applies however long your usage period had left. You are not entitled to a refund from us or from the creator, and any agreement or side arrangement that makes removal conditional on a refund does not apply. Please price your briefs with this in mind.

23.4 If a person who appeared as a child makes their own removal request as an adult, the same duties apply. A number of US states now give people that right.

23.5 You are not expected to chase copies other people saved, press coverage, or a plain archive copy you keep for your records and do not use.

24. You are not the creator's employer

24.1 A creator you work with through Mamareel is an independent contractor running her own business. You are buying a finished video on the terms in your brief. You are not buying her time.

24.2 You are not her employer. You and Mamareel are not joint employers of her. Mamareel is not her employer either.

24.3 In practice that means you do not set her hours, give her a schedule, supervise or attend her shoot, tell her what method or equipment to use, require training, require exclusivity, or commit her to ongoing work. See Section 6.

24.4 Do not describe a creator, in public or in private, as your employee, your staff, part of your team, or as working for Mamareel.

24.5 You are responsible for how you treat and classify the creators you work with, including any repeat or ongoing relationship you build with one of them off the platform.

25. Creator information you receive

25.1 When a creator applies to your brief you receive her profile and her pitch. You may use that information only to assess her application and to run that project.

25.2 You may not: add her to a marketing list, newsletter or CRM sequence; sell, share or transfer her information to anyone outside your own team and the agency working on that project; use it to build a database or to train an AI model; or scrape or bulk export profiles from the platform.

25.3 You may contact an applicant about that brief. If you want to work with her on something else you may ask her directly, and she is free to say no. If she asks you to stop contacting her, stop.

25.4 Keep her information secure, handle it in line with applicable US privacy laws, and delete it when you no longer need it for that project or for your own record keeping.

25.5 Never ask for, and never store, a child's full name, date of birth, exact age in days, address, daycare, school, doctor or health information.

26. Instagram numbers, and the AI features

26.1 Where we show a creator's Instagram follower count or engagement, that is public data reported by her own account through Instagram's official API, on the date shown. It is information, not a recommendation, not an endorsement and not a check we have carried out. We do not verify whether an audience is genuine, active or in any particular country. Any label means only that the number came from the API. Do not present those numbers to anyone else as verified by Mamareel.

26.2 The brief assistant is a convenience. When you use it, the text you type and, if you give us your website address, the text on that page are sent to our AI provider, Anthropic, to generate suggestions.

26.3 Anything it produces is a draft and you are responsible for what you publish. The assistant will not comment on, compare, rank or recommend any creator or applicant, and it will not suggest, estimate or discuss a fee. If you ask it what to pay, it will tell you that is your decision alone.

26.4 Do not paste confidential information, personal information about anyone, or anything about a child into the assistant.

27. Emails from Mamareel are system messages

27.1 The platform sends automatic emails, for example when someone applies to your brief or when you update an application.

27.2 These are notifications generated by software to tell you what happened on your account. They are not offers, acceptances or fee discussions by Mamareel, and Mamareel is not communicating for you or for a creator.

27.3 All discussion about a project, including the fee, shipping, deadlines and delivery, happens directly between you and the creator.

28. What Mamareel charges today, and if that changes

28.1 Today Mamareel charges brands nothing: no listing fee, no subscription, no commission. We take no part of what you pay a creator, and no creator has ever been charged anything for using Mamareel.

28.2 If we ever start charging brands, processing payments, or taking any share of what a brand pays a creator, we will email everyone affected at least 30 days beforehand, and the change applies only once you have accepted the updated terms. Projects already agreed keep their original terms.

28.3 If we ever pass on payments, we would only be passing on your payment on your instruction. Mamareel would not become the buyer of anyone's video, the creator's client, or anyone's employer. We will always tell you plainly who pays us and what for.

29. If we ever post a brief ourselves

29.1 Mamareel is operated by a company that also sells baby products of its own. If that company, or any company connected to it, ever posts a brief on Mamareel, four things will be true: the brief will say so plainly on its face, before anyone applies; it will get no different placement, ordering or promotion from any other brief; nobody who works on the platform side will be able to see or influence who applies to it or who is selected; and it will be subject to every rule in this agreement in exactly the same way as any other brand's brief.

29.2 If any of that ever stops being true, we will tell every creator and every brand before it happens, not afterwards.

30. Records, conduct, suspension and removal

30.1 We keep a record of who set each fee and when, of the moment you accepted this agreement and which version, of every brief you published and its wording at the time, of every application and every decision you made on it, and of the fact that no creator has ever been charged anything. Every version of our legal documents is published in our legal archive as a fixed, numbered version we do not edit after publication, and your acceptance record stores the version number and the timestamp. You can ask for a copy of your own records at info@moogco.com.

30.2 Do not post anything unlawful, hateful, sexual, harassing or misleading. Do not contact creators for anything other than a project. Do not attempt to move a creator to an arrangement that breaks Section 6 or Section 24.

30.3 We can remove any brief and suspend or close any account that breaks this agreement, that we reasonably believe is being used dishonestly, or where a creator reports non-payment. Where we can, we will tell you first. Closing your account does not end or cancel a project you already agreed with a creator, and does not cancel a license you have paid for.

30.4 If a creator does not deliver or breaks her own rules, tell us at info@moogco.com. We can remove her from the platform. We cannot recover your money or your product for you. If we tell you a creator has raised a concern about you, please answer within five business days.

31. Some of these promises are owed to the creator as well

31.1 Sections 7 (your product), 10 (children in your brief), 11.4 to 11.6 (putting the deal in writing), 12 (revisions and acceptance), 13 (paying the creator), 14 (cancelling), 15 (product only briefs), 16 (posts on her own page), 17 to 20 (usage rights, disclosure and claims you add), 22 (going outside your license), 23 (taking a child out of your content), 24 (you are not her employer) and 25 (creator information) are made for the benefit of each creator who applies to or works on your brief, and of her child where that section concerns a child, as well as for us.

31.2 Each of those creators may enforce those sections directly against you in her own name, in her own state, whether or not Mamareel takes any action, whether or not Mamareel is still operating the platform, and whether or not your account is still open.

31.3 Nothing you agree with a creator separately may cut those rights down. No other part of this agreement is enforceable by anyone who is not a party to it.

32. You cover claims that come from your side

32.1 You will cover our reasonable costs, damages and legal fees if a claim is brought against us because of:

32.2 This does not apply to anything we got wrong ourselves.

32.3 We will tell you promptly about any claim covered by this section, and you may take charge of defending it as long as you keep us informed and do not settle in a way that admits anything for us or costs us money without our agreement.

33. Limit of our liability

33.1 Mamareel is provided as it is, without warranties of any kind, to the extent US law allows.

33.2 We are not liable for indirect, incidental, special or consequential loss, or for lost profits, revenue, ad spend, data or reputation.

33.3 Our total liability to you for everything arising out of this agreement is limited to the greater of the amounts you paid Mamareel in the 12 months before the claim, or $100. Today that means $100, because we charge you nothing. The Creator Agreement uses the same formula.

33.4 Nothing here limits liability that cannot be limited under applicable law, including for fraud.

33.5 This section limits what you can claim from Mamareel. It does not limit what a creator can claim from you, and it does not limit what you owe a creator.

34. Ending this agreement, and changes to it

34.1 You can close your account at any time by emailing info@moogco.com. We can end this agreement, or close your account, if you break it, or on 30 days' notice for any other reason.

34.2 Ending it does not affect any project you already agreed with a creator, any license you have paid for in full, which runs to the end of its term, or money you owe a creator. Sections 2, 7, 10, 13 to 25, 29, 30.1, 31, 32, 33 and 36 keep applying afterwards.

34.3 We will email you before a new version replaces this one and tell you what changed. A new version applies from the date we give, or when you accept it, whichever is later. Briefs you already published, and projects you already agreed, keep the terms and packages that applied when you published or agreed them.

35. Law, disputes and regulators

35.1 If something goes wrong, email us first at info@moogco.com. Most things are fixable in a week.

35.2 This agreement is governed by the laws of Washington, without regard to conflict of laws rules, and the state and federal courts located in Washington have jurisdiction. The Creator Agreement and the Minor Appearance and Parental Release use the same state, so all three documents answer this the same way.

35.3 There is no arbitration clause in this agreement and no class action waiver. That is a deliberate decision and it is the same in all three Mamareel documents.

35.4 Nothing here takes away anyone's right to bring a claim to a regulator, including the California Labor Commissioner, the New York Attorney General, the New York Department of State, the New York City Department of Consumer and Worker Protection, the FTC or any state attorney general, and nothing here sends that kind of claim to a different forum.

35.5 Where a state law gives a creator, a parent or a child more protection than this agreement does, the state law applies and this agreement does not cut it down.

36. The rest of the small print

36.1 Severability. If part of this agreement turns out not to apply, the rest still applies, and the part that does not apply is treated as narrowed to whatever the law does allow rather than removed.

36.2 No partnership. This agreement does not create a partnership, joint venture, employment relationship, or any relationship in which one of us acts for the other, and it creates none between Mamareel and any creator.

36.3 No assignment. You may not transfer this agreement without our written consent, except to a company that buys your business, and only if it agrees to be bound by it.

36.4 Whole agreement. This agreement, with our Terms of Use and Privacy Policy, is the whole agreement between you and Mamareel about the platform, subject to Section 31. It replaces anything said before. It does not affect the separate agreement between you and a creator.

36.5 Notices. We write to the email on your account. You write to info@moogco.com.

36.6 Force majeure. Neither of us is liable for delays caused by things genuinely outside our control.

37. How you accept this agreement

37.1 You accept by checking the acceptance box when you create your account, and by checking it again when we publish a new version. That check is your electronic signature. Under the federal E-SIGN Act and state electronic signature laws it has the same effect as a signature on paper, and you agree to do business with us electronically and receive notices by email.

37.2 When you accept, we record the date and time in UTC, the email address and account that accepted it, the version number, and a permanent link to that exact version in our published legal archive. You can ask for a copy of your acceptance record at any time.

Acceptance

Company: _____________________________

State of formation: _____________________________ (must be a US state)

Name of the person accepting: _____________________________

Role: _____________________________ Email: _____________________________

Version accepted: Mamareel Brand Agreement v0.2

Accepted on: _____________________________ (recorded automatically at sign-up)

By checking the acceptance box, you confirm that you have read this agreement, that you have authority to accept it for the company named above, that the company is a US business, and that the company agrees to be bound by it.

Mamareel is operated by Moog LLC, a Washington limited liability company. Questions: info@moogco.com.

Version 1.0, effective 5 August 2026. Operated by Moog LLC, a Washington limited liability company.

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