Baby brands need honest video from people who actually live the newborn life. That's you. Film at home, on your phone, on nap-time schedule, and get paid per video.
Free to join. No follower minimum. US based moms only for now.
Brands don't want polished ads anymore, they want the real thing. Here's how you get from "I film my baby all day anyway" to paid projects.
Tell us about you and your little ones. Takes three minutes, and a phone camera is all the gear you need.
Baby brands post their briefs on the platform. You browse the open projects, apply to the ones that fit your life, and the brand picks who they want to work with.
Shoot at home in your own words. Every brief names its own fee, set and paid by the brand, and you keep the product. Apply to the ones worth your time and skip the rest.
No scripts, no studio. Brands want the everyday stuff, shot the way you'd send it to your group chat.
rec
rec
rec
rec
rec
rec
Your audience size sets nothing here. The video is the work, so the video is what the brief pays for.
You name your rate on your profile. Brands see it before they get in touch, and Mamareel never sets a minimum or a maximum.
Briefs come with realistic timelines. Film when the house allows it.
Whatever a brand sends you to film is yours, on top of your fee.
Most videos run on the brand's channels, not yours. Posting collabs are separate, and always your call.
Quick apply below, or create a full creator account to browse open briefs and apply directly.
Thanks for applying. We read every single one, and you'll hear from us by email, usually within a few days. In the meantime, keep filming those little moments.
Skip the outreach, the chasing and the usage-rights back and forth. Post your brief once, review the moms who apply, and get videos shot at home with your product.
Create a free brand account, post your brief, and review mom creators as they apply.
Create a brand accountGifted collaborations start at $34.99, and four moms on one brief come to $99.99. See pricing
Prefer email? hello@mamareel.com
No. Most projects are UGC, meaning the brand runs your video on their own channels. What matters is that you're a real mom who can talk naturally on camera, not your follower count.
A phone with a decent camera and daylight from a window. That's genuinely it. Brands want the honest, shot-at-home look.
It depends entirely on the brief, because the brand sets the fee and Mamareel takes no part in pricing. Every brief states its fee before you apply, you always keep the product, and you are free to skip any brief whose rate is not for you. Put your own rate on your profile so brands know what you work for. For a sense of the wider market, Collabstr's 2026 rate report put the average UGC booking at $195 and a single UGC video at $212. That is their figure across the whole creator market, not ours, and yours is yours.
The brand pays before you film. Once it selects you, it pays your full fee to Mamareel through Stripe, so you are never filming against a promise, and you can see on your dashboard that a project is funded before you start. We send it to your bank account when the brand accepts your video, or automatically on day seven if it has neither accepted it nor asked for changes in writing. You receive the full amount written in the brief. Our service fee is charged to the brand on top and is never taken out of your fee.
Only if you're comfortable with it. Plenty of briefs work with hands-only shots, voiceover or product-focused footage. You choose what you show, and you sign off on how each video is used.
A small team from the baby space who spent years working with mom creators, and got tired of seeing brands and moms struggle to find each other. Brands review applications themselves; we keep the platform honest and the rules clear.
Three minutes to apply. No follower minimum, no fees, no spam.
Apply as a creator
